Meet Our Certified Brand Strategist: Michele, Architect of Transformational Branding On Purpose
In the ever-evolving realm of branding, where purpose eclipses profit, we’re excited to introduce Michele—our seasoned Certified Brand Strategist. Armed with a BBA in Marketing and 13 years of entrepreneurial prowess, Michele has been steering her marketing business through diverse terrains, working with clients spanning financial, food & beverage, entertainment, energy, and more.
Michele holds prestigious certifications, including Level-C Certified Brand Specialist and Level-C Certified Brand Strategist. Her commitment to excellence extends further with a Google UX Design Professional certification, solidifying her stance as a purveyor of brands that transcend mere transactions.
At the core of Michele’s philosophy is the belief that a brand’s success hinges on its purpose. Inspired by the best practices in Silicon Valley and the wisdom of Marty Neumeier, Brand Expert and Author of “The Brand Gap,” Michele’s methodologies involve collaborative exercises. The 7 Hats Exercise and Swarming are just a glimpse into her arsenal of tools used to unravel a company’s essence—answering the critical questions of who they are, what they do, and why it matters.
Michele’s portfolio speaks volumes about her transformative approach. From steering Tropical Battery’s Rebrand to orchestrating impactful projects for Superior Gas Company, Tap-A-Wile Convenience Store, and New York-based non-profit Tides.org, she has navigated challenges with finesse. Encouraging clients to delve deep into defining their brands, Michele has earned a trail of testimonials scattered throughout our website, a testament to the success of her endeavors.
While Michele’s journey is marked by past triumphs, her commitment to growth remains unwavering. Actively participating in workshops focused on branding, she ensures her strategies are not just current but cutting-edge.
Collaboration is Michele’s forte. Whether through Zoom sessions or in-person meetings, her process is deeply immersive. Homework assignments become stepping stones for entrepreneurs and teams to dig into the core of their identity. The online client dashboard serves as a hub for project management, seamlessly guiding clients from strategy sessions to design conceptualization.
Michele’s unique selling proposition is encapsulated in the term “Transformational Branding On Purpose.” Her knack for simplifying complexities brings clarity to clients, allowing them to declutter their thoughts and gain a profound understanding of their brand and its communication strategy.
Beyond her professional prowess, Michele is a joy to work with. Her genuine care ensures clients not only comprehend the intricacies of the branding process but also understand the profound benefits it brings to their business.
In a developing world saturated with noise, Michele envisions a landscape where brands stand out by defining what truly matters. Ready to embark on a transformative journey? Visit our website and book a discovery call today.
We offer branding solutions for startups as well as established companies in Jamaica.