Meet Our Certified Brand Strategist: Michele, Architect of Transformational Branding On Purpose In the ever-evolving realm of branding, where purpose eclipses profit, we're excited to introduce Michele—our seasoned Certified Brand Strategist. Armed with a BBA in Marketing and 13 years of entrepreneurial prowess, Michele has been steering her marketing business…
Read More
Branding is an essential part of any business in the 21st century. It is the way a company presents itself to the public and how it is perceived by its customers. In 2023, branding will be even more important as businesses strive to stand out from the competition and create…
Read More
In today's digital age, businesses have a wealth of opportunities to reach customers and expand their reach. However, many local companies are missing the mark when it comes to taking advantage of these opportunities through their digital strategies. One prime example of this is the missed opportunity to sell items…
Read More
Creating a brand strategy is a daunting undertaking, rather than trying to do everything all at once, work on chunking down the actions you need to take into smaller steps so that they are each manageable.
Read More
When you brainstorm for a great logo, it should be something that can be relatable to your service offering--even if your service offering changes.
Read More
In any brand strategy it can be tough to understand and clearly delineate the differences between the following three concepts: branding, marketing and design
Read More
