Missing the Mark: Local Companies and the Missed Opportunities of Digital Strategies

In today's digital age, businesses have a wealth of opportunities to reach customers and expand their reach. However, many local companies are missing the mark when it comes to taking advantage of these opportunities through their digital strategies. One prime example of this is the missed opportunity to sell items…

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group of people developing brand strategy

4 Steps to Create a Proven Brand Strategy

Creating a brand strategy is a daunting undertaking, rather than trying to do everything all at once, work on chunking down the actions you need to take into smaller steps so that they are each manageable. 

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Branding vs Design vs Marketing–What’s the Difference?

In any brand strategy it can be tough to understand and clearly delineate the differences between the following three concepts: branding, marketing and design

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