Creating a brand strategy is a daunting undertaking, rather than trying to do everything all at once, work on chunking down the actions you need to take into smaller steps so that they are each manageable.
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When you brainstorm for a great logo, it should be something that can be relatable to your service offering--even if your service offering changes.
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In any brand strategy it can be tough to understand and clearly delineate the differences between the following three concepts: branding, marketing and design
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