kingston, jamaica
Introduction
This project was submitted to the BOJ as the branding for the new CBDC for Jamaica.
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REV CBDC Concept
naming & tagline
brand naming
Criteria for determining the name
Simple
Easy to say
Easy to spell
Expandability
Appropriateness
Name Expandability >
Rev Up Digital Payments
Rev Up Digital Transformation
Rev Up the Economy
The meaning behind the name
Redefining Economic Virtue
Virtue meaning - moral excellence; goodness; righteousness.
Tagline
Selected based on the purpose of the product to allow for digital transformation and growth of the economy.
'Rev It Up'
design strategy
logo description
The main objective was to symbolize growth in a friendly yet attention-grabbing, authoritative manner with a Jamaican theme.
Friendliness - represented by the two outer circles.
Attention-Grabbing - new & unfamiliar design with some obscurity in the letters 'R' and 'E' as well as with the breaking of the inner circle.
Authority - The combination of the circle with some angularity in the font aid in representing authority.
Additionally; using the color black as the tertiary color in the logo will add to its professionalism & authority.
Growth - The arrow on the end of the V in REV is used to symbolize growth.
Jamaica is represented in the color selection being Green, Gold & Black.
