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C-Beyond Branding Design Project

C-Beyond branding project

Introduction

C-Beyond (Caribbean Beyond) is a region-based initiative launched by the Tides Foundation. C-Beyond supports Caribbean-based civil society organizations (CSOs) by strengthening capacity, and resiliency, and facilitating interconnectivity to ultimately create a replicable, region-based model for the development of global innovation.

We recently had the privilege of partnering with C-Beyond to refine and enhance their brand strategy. Through a collaborative process involving a series of interactive sessions and a comprehensive analysis of company documents, we successfully clarified and simplified their brand strategy to lay a solid foundation for the development of their identity designs.

team

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Client

Brand Design, Branding, C-Beyond, Tides Foundation

Date

June 10, 2022

Custom Brand Icons

TRAINING

PARTNERSHIP

COLLABORATION

Mood Board

the process

collaboration wins!

Identifying the Key Pillars: Our team delved deep into understanding C-Beyond's unique value proposition, target audience, and market positioning. Through meticulous research and brainstorming sessions, we uncovered the core pillars that formed the essence of their brand. These key pillars served as the guiding principles for the subsequent design and development phases.

Crafting the Logo and Brand Elements: With the brand strategy solidified, we embarked on the creative journey of translating it into tangible visual elements. Our talented designers meticulously crafted a compelling logo and other brand elements that captured the essence of C-Beyond's identity. Throughout the iterative design process, we collaborated closely with their stakeholders, ensuring their vision and values were effectively translated into the final designs.

Seamless Integration into Communication Materials: Once the logo and brand elements were approved, our team seamlessly incorporated them into a wide range of communication materials. These materials included but were not limited to brochures, presentations, business cards, and stationery. We paid meticulous attention to every detail, ensuring consistency and cohesiveness across all touchpoints, thereby strengthening C-Beyond's brand identity and visual presence.

Collaboration with the Web Team: To ensure a flawless integration of the newly developed brand elements, we worked closely with C-Beyond's web team. Our experts provided comprehensive guidelines and assets required for the implementation of the brand on their website. By liaising closely with the web team, we facilitated the smooth integration of the brand elements into the website's design, resulting in a cohesive and impactful online presence.

Communication documents

client success!

Conclusion

Through our collaborative efforts and meticulous attention to detail, C-Beyond achieved a refined brand strategy and a visually cohesive identity system. This comprehensive approach to brand development empowered C-Beyond to effectively communicate its unique value proposition to its target audience across various channels. As a result, they experienced increased brand recognition, customer engagement, and a strengthened market position.

Brand Pattern Design

At Innovative Marketing Guru Global, we take pride in our ability to streamline brand strategies and develop visually compelling identities that resonate with audiences. Our work with Tides Foundation, NY exemplifies our commitment to collaborative problem-solving and meticulous execution. If you're seeking to refine and enhance your brand's identity, we're here to help you achieve your goals and establish a powerful brand presence in the marketplace.

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